Hello there! I am delighted that you have visited my website. My name is Maxim Kuletsky. For over seven years, I have been immersed in the world of lean development of digital products. Along this path, I have made many mistakes that I have paid for with my own money. It is the reflection upon these mistakes that has turned both myself and my team into high-class professionals.
If you entrust us with your project, we will help you create a truly valuable digital product - whether it be a website, digital sales funnel, e-commerce platform, SaaS or marketplace - on WEB, IOS and Android platforms. Our solution will be of optimal quality and more cost-effective than what most companies can offer.
We help create digital innovations for both large corporations and small startups in uncharted niches. We understand the risks and pains of business owners and users of innovations. We know that we are competing in markets where:
up to 76%
Innovation mortality rate
of innovation will be dead before launch
launched, but will never be profitable
Yes, We can do
We develop web projects and mobile applications on modern technological stacks based on the principles of Lean Product Development.
Product/ market research
We will conduct qualitative research and/or quantitative experiments to answer the most important questions: Who are our clients? What problems need to be solved for them? Through which channels can we reach them? What product features need to be created?
Product strategy development
We will assist in crafting a product development plan amidst high uncertainty, harnessing the principles of Design Thinking. Together, we will navigate the unknown and create a roadmap that is both innovative and purposeful.
Quick MVP start
We will launch a valuable product, whether it's a website or a mobile application, with the most effective set of features based on Lean principles. We know how to get the most out of every dollar you spend.
We will conduct tests on product and marketing hypotheses using A/B testing and smoke tests. Our product decisions are based on the entrepreneur's intuition, supported by data.
We will identify the most effective sources for user acquisition and retention. We will create and nurture user habits. In fact, we thrive on growth hacking and its techniques.
Scaling up product metrics
We will assess the product-market fit and develop a unit economics model to evaluate its viability. We will identify growth opportunities and establish scalable metrics.
Interface design is more than just aesthetics. First and foremost, design serves the purpose of achieving a specific business goal. Design effectively aids in the task of attracting targeted and financially capable clients.
Creating mobile UI/UX is a challenging task. Primarily, design is crafted to fulfill the business objectives of the application. The ultimate goal is to guide the user through the shortest possible flow to achieve the desired business action.
Creation and development of an automated cryptocurrency exchange platform.
Coastal Classic Railings
Development of interactive 3D web models of building structures using Blend4Web technology. Creation of a website that allows users to rotate and disassemble each product into its parts. Development of a mobile application for installers. Link
The main goal of Nicereviewer marketplace is to make it easier for business owners to communicate with Local Google Guides in their location and ensure the automation of receiving reviews on Google maps and in Google My Business in the US market.
63 000 users
From 0 to 63,000 users in 1 year. CPA reduction from $20 to $1.
Payback after 1 year
We've returned the investment in a year and started earning.
2 to 20 team members
Our team has grown from 2 to 20 members. Designers and developers, content creators, sales managers, administrators.
We have initiated qualitative and quantitative market research, conducted Jobs-to-be-Done (JTBD) research, and performed smoke tests. We have identified user segments and conducted numerous interviews.
We have created and iterated on the product roadmap, launched the Minimum Viable Product (MVP) in Chicago, NYC, and Philadelphia. We have assembled the appropriate technology stack and formed a skilled team.
We have developed a marketing strategy for the product in collaboration with the acquisition team. We have tested marketing hypotheses and reduced the cost of user acquisition and retention.
Improving product metrics and testing product and marketing hypotheses.
2014 — currently
Product and project management of web and mobile products of varying complexity in the markets of the CIS, Europe, and the USA. TANGATA.by
For 7 years of work, we have served more than 150 companies in the CIS, Europe and the USA
Market leaders in the portfolio
Among my clients threre are several largest market leaders and famous companies.
I have been involved in the creation of various types of products: from web and mobile applications to SAAS solutions, marketplaces, IOT.
Gathering and analysis of primary projects information (business goals, user patterns, JTDB, competitors, advantages), preparation of projects documentation.
Managing products development using agile and lean development methodologies. Planning at the level of the day, iteration, releases
Planning and coordination at all stages of marketing development and user acquisition (SEO, SMO, ASO, Media, Publicity and other).
Development of internal corporate products based on the capabilities of our own team.
My team and I are constantly on the lookout for a product or startup where we can fully unleash our energy and creativity. We are particularly interested in topics such as AI and blockchain. However, we are always open to any innovative opportunities that come our way.