The management of a popular professional educational mobile application for medical professionals approached me with a request to help create a
Medical Social Network based on the audience of their app, similar to
Linkedin for medical personnel, and scale it globally. They mentioned having received an investment round and aiming for an IPO. Come and help!
The idea immediately seemed dubious to me:
- Why create a LinkedIn for medical personnel when LinkedIn itself is successfully used by them?
- Working with complex medical content and editing articles using a mobile app is inconvenient.
- I wasn't sure if the founder understood the resources needed and the required team.
But, as they say, money talks, and for me, it was a very interesting challenge.
So, we have:- A successful professional medical education app with a decent active daily audience. A cash cow.
- A development team that seems to be doing something but hasn't received any commercially interesting tasks in a year and a half.
- Extensive experience of the team in healthcare.
- I was also given access to a huge database of healthcare professionals available for interviews. And there are employees in the office.
We want to:- Launch an MVP (Minimum Viable Product) of the social network for current app users within six months.
- Conquer the world within the next year.